Abstract
Most existing recommender systems follow the pull-delivery approach, where the user must explicitly make request before receiving some product or service recommendations. However, in application domains where the availability of items changes quickly and often (e.g., recommendation of relevant promotions, events, etc.), the pull-delivery recommendation approach seems not effective in helping users keep track of their desired and interested items. In this paper, we present our proposed push-delivery mobile recommendation methodology that is capable of proactively delivering personalized recommendations to mobile users at appropriate context. The proposed recommendation methodology has been implemented in Prom4U - a push mobile recommender system that helps users timely receive their interested promotions of commercial products from supermarkets and stores. We present here the experimental results of a live-user evaluation of Prom4U that show the appropriateness of the proposed recommendation approach and the effectiveness of the system Prom4U.
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© 2013 ICST Institute for Computer Science, Social Informatics and Telecommunications Engineering
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Nguyen, Q.N., Hoang, T.M., Ta, L.Q.T., Van Ta, C., Hoang, P.M. (2013). User Preferences Elicitation and Exploitation in a Push-Delivery Mobile Recommender System. In: Vinh, P.C., Hung, N.M., Tung, N.T., Suzuki, J. (eds) Context-Aware Systems and Applications. ICCASA 2012. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, vol 109. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-36642-0_21
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DOI: https://doi.org/10.1007/978-3-642-36642-0_21
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