Abstract
Baidu, Sogou and Google are three main utilized search engines in China reported by Chinese Internet Date Centre (CNZZ) recently. There are significant differences among the search rank indexes such as Baidu weight, Sogou rank and PageRank. As a result, the sequence of the search lists is totally different for a same keyword. On the other hand, some valuable articles in Web as blog in ScienceNet.cn are ignored by Baidu, Sogou and others. It is impossible to unify these ranking systems to a same level due to the business models from multi-enterprises. This paper studies the difference of ranking indexes of these search engines by analyzing 42 websites from 4 sectors in China. Using information theory, W-entropy rank index is proposed as a search ranking reference. With the analyses of the correlation among the ranking indexes, the proposed index demonstrates the ranking reality of Chinese websites. The paper also described the application of W-entropy rank index to measure the influence of the blogs on the Internet. TOP10 of the most important blogging websites in China is listed as the preliminary study.
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Weigang, L., Jianya, Z. (2013). Using W-Entropy Rank as a Unified Reference for Search Engines and Blogging Websites. In: Cordeiro, J., Krempels, KH. (eds) Web Information Systems and Technologies. WEBIST 2012. Lecture Notes in Business Information Processing, vol 140. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-36608-6_16
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DOI: https://doi.org/10.1007/978-3-642-36608-6_16
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