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Information and Communication Technologies in Tourism 2013 pp 412–423Cite as

What Matters to The Industry? An Evaluation Framework for the Adoptability of Online Tourism Distribution Platforms

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Abstract

Research identifying determinants of the adoption for Online Tourism Distribution Platforms by small operators is lacking. A number of solutions have been developed without addressing their needs. In an attempt to address this gap of research, this paper undertakes a series of interviews and focus groups of the European tourism industry. The findings provide the baseline for developing a framework to evaluate the adoptability of Online Tourism Distribution Platforms by SMEs. The framework is applied to evaluate a number of extant technological solutions. Theoretical, methodological and industry implications are outlined in the paper.

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Acknowledgments

The authors wish to thank the members of the TOURISMlink consortium and the DG Enterprise and Industry—European Commission for supporting the project.

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Authors and Affiliations

  1. Cooperative Research Centre in Tourism CIC tour GUNE, Basque Country, Spain

    Sofia Reino & Aurkene Alzua-Sorzabal

  2. Master in Economics and Tourism and Dondena Center for Research on Social Dynamics Bocconi University, Milan, Italy

    Rodolfo Baggio

Authors
  1. Sofia Reino
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  2. Aurkene Alzua-Sorzabal
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  3. Rodolfo Baggio
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Corresponding author

Correspondence to Sofia Reino .

Editor information

Editors and Affiliations

  1. , Faculty of Communication Sciences, Università della Svizzera italiana, Via Giuseppe Buffi 13, Lugano, 6904, Switzerland

    Lorenzo Cantoni

  2. , College of Merchandising,, University of North Texas, Union Circle 1155, Denton, 76203-1100, Texas, USA

    Zheng (Phil) Xiang

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Reino, S., Alzua-Sorzabal, A., Baggio, R. (2013). What Matters to The Industry? An Evaluation Framework for the Adoptability of Online Tourism Distribution Platforms. In: Cantoni, L., Xiang, Z. (eds) Information and Communication Technologies in Tourism 2013. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-36309-2_35

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