Abstract
In business practice working strategically is still often confused with operational activity. But measures such as the devising and introduction of an innovation; efforts towards internationalisation; the achievement of profit or expense ratios etc. do not count as strategy. At the most these are useful milestones or measures towards the realisation of a strategy.
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© 2013 Springer-Verlag Berlin Heidelberg
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Kolbusa, M. (2013). Introduction: From Impulse via Strategy to Implementation. In: Strategy Scout. Management for Professionals. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-35986-6_1
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DOI: https://doi.org/10.1007/978-3-642-35986-6_1
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Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-35985-9
Online ISBN: 978-3-642-35986-6
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