Trustworthiness: From a Social Phenomenon to Internet Technology
Trustworthiness is an important concept in human life. This paper discusses trustworthiness from a human social point of view. Today trustworthiness has become equally important for IT services. A definition of trustworthiness is proposed. It is shows that this definition is both consistent with our intuitive understanding and suitable for IT services. The definition leads naturally to a formula useful for describing and measuring trustworthiness.
KeywordsTrustworthiness IT services neurobiology social science measurement
Unable to display preview. Download preview PDF.
- 1.Tooby, J., Cosmides, L.: The Psychological Foundations of Culture. In: Barkow, J., Cosmides, L., Tooby, J. (eds.) The Adapted Mind: Evolutionary Psychology and the Generation of Culture. Oxford University Press, New York (1992)Google Scholar
- 4.Mayer, R.C., Davis, J.H., Schoorman, F.D.: An integrative model of organizational trust. Academy of Management Review (20), 709–734 (1995)Google Scholar
- 5.Bøegh, J., Yuan, Y.: Towards a Standard for Service Behavior Trustworthiness Management. In: Proc. Second International Conference on Digital Information and Communication Technology and its Applications (2012)Google Scholar
- 6.Nielsen, J.: Trust or Bust: Communicating Trustworthiness in Web Design, Jacob Nielsen’s Alertbox (1999), http://www.useit.com/alertbox/990307.html