Abstract
This research aims to explore the contents of a school’s soft power, including culture, strategy, leadership, learning, marketing and innovation. Managing soft power not only is critical for a school’s development, but also should be regarded as a indispensible asset of schools. The measures for a school to establish its soft power are: establishing core values, shaping a learning school, emphasizing on knowledge management, innovating, and introducing a more adaptive marketing strategy. A school could become more perspective and sustainable through soft power, and thus be able to deal with a fast-changing educational environment and meet practical requirements.
Chapter PDF
Similar content being viewed by others
References
Cai, J.-X.: Leadership Transformation and School Effectiveness, pp. 76–77. National Taiwan Normal University Press, Taipei (2000)
Chang, M.-H.: An Research on School Operation and Management: Vision, Integration and Innovation, pp. 85–89. Pro-Ed Publishing Company, Taipei (2005)
Chang, M.-H.: The Soft Power of School Operation. Journal of Educational Research (188), 27–35 (2009)
Hax, A.C.: Redefining the Concept of Strategy and the Strategy Formation Process. Engineering Management Review 19(1), 19–24 (1991)
Nye Jr., J.S.: Soft Power, The Means to Success in World Politics, p. 25. Public Affairs, New York (2004)
Senge, P.M.: The Fifth Discipline: The Art and Practice of the Learning Organization, Chinese version, trans. by Jin-lun Guo, pp. 10–17. Military History and Translation Office, Ministry of National Defense, Taipei (2002)
Tang, Z.-M.: School Strategic Management. Friends of National Education 60(4), 1–2 (2009)
Xie, H.-J.: Planning and Practice of a Learning School. Inservice Education Bulliten 21(1), 13 (2004)
Xie, Y.-L.: The: New Area of Military in Economy-Based Knowledge Era: Military-Based Knowledge. National Defense Journal 23(6), 70–71 (2008)
Xie, Y.-L.: On the Communication Art of Strategic Leadership. National Defense Journal 23(2), 93 (2008)
Wu, Z.-L.: The Marketing Strategy for School Management. Educational Information and Research (53), 61–69 (March 2004)
Wu, C.-S.: School Administration, pp. 165–196. Psycological Publishing Co., Taipei (2006)
Wu, C.-S.: The Ehtablishment of a School’s New Management Strategy. Secondary Education 56(3), 2–26 (2005)
Wu, C.-S.: Innovative Managment. Educational Information and Research (53), 134–135 (July 2003)
Xu, X.-J.: The Application of School Mketing Srategy on Public Relations of a School. Journal of National Taichung University: Education 25(1), 121–137 (2011)
Zhang, D.-Y.: Introduction to Education, pp. 66–67. National Open University, Taipei (2007)
Zhang, J.-C.: Management and Innovation of Knowledge, p. 67. Chuan Hua Science & Technology Book Co., Taipei (2004)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2012 IFIP International Federation for Information Processing
About this paper
Cite this paper
Ko, HM. (2012). Soft Power: A Critical Factor for the Effectiveness and Development of a School. In: Park, J.J., Zomaya, A., Yeo, SS., Sahni, S. (eds) Network and Parallel Computing. NPC 2012. Lecture Notes in Computer Science, vol 7513. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-35606-3_49
Download citation
DOI: https://doi.org/10.1007/978-3-642-35606-3_49
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-35605-6
Online ISBN: 978-3-642-35606-3
eBook Packages: Computer ScienceComputer Science (R0)