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An Analysis of Festival Satisfaction Evaluation Using Multiple Regression Model – EXPO 2012 YEOSU KOREA

  • Conference paper
Computer Applications for Communication, Networking, and Digital Contents (FGCN 2012)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 350))

Abstract

Expo is a festival held at a national level and it has a great effect on both the economy and the society, while contributing to improving the image of the nation and inducing many visitors. Such mega events as the Olympics, World Cup Games and Expo revitalize the regional tourism industry and have great economic, socio-cultural, and environmental effects on the nation. In particular, it is believed to have a great positive effect on pertinent areas by enhancing regional promotions and improving image at home and abroad.

The paper aims to examine factors influencing the evaluation of satisfaction with festivals centering on visitors of the 2012 Yeosu Expo and to determine which factors lead to higher satisfaction, in order to analyze these effects and make it possible to make a prediction of the satisfaction level of a festival at the time of evaluation.

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References

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Author information

Authors and Affiliations

  1. Department of Information Science, Joongbu University, 101 Daehakro, Chubu-meon, Gumsangun, Chungnam, 312-702, Korea

    Bokhee Jung

  2. Division of Computer and Game Science, Joongbu University, 101 Daehakro, Chubu-Meon, GumsanGun, Chungnam, 312-702, Korea

    Soongohn Kim

Authors
  1. Bokhee Jung
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  2. Soongohn Kim
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Editor information

Editors and Affiliations

  1. GVSA and University of Tasmania, Hobart, TAS, Australia

    Tai-hoon Kim

  2. Mokwon University, Daejeon, Korea

    Dae-sik Ko

  3. University of Western Macedonia, Kozani, Greece

    Thanos Vasilakos

  4. Jet Propulsion Laboratory/Caltech, NASA, 4800 Oak Grove Drive, 91109, Pasadena, CA, USA

    Adrian Stoica

  5. Deakin University, 75 Pigdons Road, 3216, Waurn Ponds, VIC, Australia

    Jemal Abawajy

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© 2012 Springer-Verlag Berlin Heidelberg

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Jung, B., Kim, S. (2012). An Analysis of Festival Satisfaction Evaluation Using Multiple Regression Model – EXPO 2012 YEOSU KOREA. In: Kim, Th., Ko, Ds., Vasilakos, T., Stoica, A., Abawajy, J. (eds) Computer Applications for Communication, Networking, and Digital Contents. FGCN 2012. Communications in Computer and Information Science, vol 350. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-35594-3_22

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  • DOI: https://doi.org/10.1007/978-3-642-35594-3_22

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-35593-6

  • Online ISBN: 978-3-642-35594-3

  • eBook Packages: Computer ScienceComputer Science (R0)

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