Abstract
Over the years, the financial and banking system has benefited from the evolving role of information technology (IT). Many financial institutions see IT as a strategic weapon that ensures efficient and quality controlled processes and improves capacity for product innovation and customer service.
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Rajola, F. (2013). IT is Business: Some Emerging Reflections and IT Governance of CRM Projects. In: Customer Relationship Management in the Financial Industry. Management for Professionals. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-35554-7_2
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