Abstract
The dynamics of economic activity, seen as gain, consolidation, and loss of market positions, has experienced a marked acceleration in the last few years, thus setting up a number of challenges for banks in relation to their future success.
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Notes
- 1.
Another ESPRIT project funded by the European Community, Area 6, HPCN.
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Rajola, F. (2013). Data Mining Systems Supporting the Marketing Function: The Experience of Banca Monte dei Paschi di Siena. In: Customer Relationship Management in the Financial Industry. Management for Professionals. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-35554-7_11
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DOI: https://doi.org/10.1007/978-3-642-35554-7_11
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