Abstract
Many authors have studied CRM from a technological perspective, while others have focused their work on management issues. This book intends to study the phenomena from an organizational and technological perspective, focusing on the relevant actions to be carried out in a CRM project.
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- 1.
Boffins are people considered to be geniuses, who live in a special dimension and who study and work on subjects, technologies and abstract theories that are hardly applicable to concrete business initiatives.
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© 2013 Springer-Verlag Berlin Heidelberg
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Rajola, F. (2013). Introduction. In: Customer Relationship Management in the Financial Industry. Management for Professionals. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-35554-7_1
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DOI: https://doi.org/10.1007/978-3-642-35554-7_1
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Publisher Name: Springer, Berlin, Heidelberg
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Online ISBN: 978-3-642-35554-7
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