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Proceedings of the 2nd International Conference on Green Communications and Networks 2012 (GCN 2012): Volume 3 pp 321–329Cite as

Reform of College Advertising Teaching

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Part of the book series: Lecture Notes in Electrical Engineering ((LNEE,volume 225))

Abstract

The advertising industry has been one of China’s most important industries for decades. Advertising higher education has offered a strong supporting on the development of the Chinese advertising industry through providing the qualified workforce needs. Through reviewing and analysis the brief history and current major changes of China’s college advertising teaching, the research indicated that the China’s college advertising teaching has. Reformed and developed responding to social and economic development needs; on the other hand, the relationship between college advertising teaching and advertising industry is interactive.

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References

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Author information

Authors and Affiliations

  1. Henan University of Technology, Zhengzhou, 450000, Henan, China

    Ying Guo

Authors
  1. Ying Guo
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Correspondence to Ying Guo .

Editor information

Editors and Affiliations

  1. , Department of Electronic Engineering, Shanghai Jiao Tong University, Dongchuan Road 800, Shanghai, 200240, China, People's Republic

    Yuhang Yang

  2. , Electrical & Electronic Engineering, Nanyang Technological University, Nanyang Avenue, Singapore, 639798, Singapore

    Maode Ma

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© 2013 Springer-Verlag Berlin Heidelberg

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Guo, Y. (2013). Reform of College Advertising Teaching. In: Yang, Y., Ma, M. (eds) Proceedings of the 2nd International Conference on Green Communications and Networks 2012 (GCN 2012): Volume 3. Lecture Notes in Electrical Engineering, vol 225. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-35470-0_39

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  • DOI: https://doi.org/10.1007/978-3-642-35470-0_39

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  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-35469-4

  • Online ISBN: 978-3-642-35470-0

  • eBook Packages: EngineeringEngineering (R0)

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