Abstract
This paper defined the concept of brand crisis from the dissipative structure theory. It showed that brand crisis is a process and also the cause of enterprise evolution, which may not be good for the enterprise itself. Simultaneously, with the entropy and negentropy theory, the causes and ideas of brand crisis administration were examined. Moreover, the mechanism that brand crisis can promote the enterprise evolution was proposed. This paper is to introduce a brand-new understand to brand crisis and build a brand-new crisis concept, so as to improve the ability of crisis administration and adaptation.
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Gao, H.C. (2013). Research of Food and Medicine Brand Crisis Administration. In: Yang, Y., Ma, M. (eds) Proceedings of the 2nd International Conference on Green Communications and Networks 2012 (GCN 2012): Volume 4. Lecture Notes in Electrical Engineering, vol 226. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-35440-3_1
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DOI: https://doi.org/10.1007/978-3-642-35440-3_1
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Online ISBN: 978-3-642-35440-3
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