Abstract
The main objective of this study is to analyze the effects of market orientation, the entrepreneurial orientation and the social network on the social performance of non-profit organizations and sector in Korea. In order to test research hypotheses, field survey was designed, and by distributing questionnaire survey data collection was performed. After collecting data, hierarchical multiple regression analysis was performed. As a result, the market orientation and the social network were shown to significant effect on the social performance, the innovativeness of the entrepreneurial orientation was also meaningful. In contrast, the risk-taking of the entrepreneurial orientation was not shown to have a significant effect on the social performance.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Lee, H.T.: An analysis on the NGOs Support Project in the Local Government: forcing on the Buasn City. Korean Local Government Studies 4(1), 131–151 (2000)
Han, J.G., Moon, H.G.: Business Perspectives to Not-For-Profit Organizations: Research Trends and Future Directions. Korean Non-Profit Organization Research 2(2), 47–98 (2003)
Lee, D.J.: Policy Trends and Projects on the Corporate Social Responsibility. Korea Gas Corporation (Internal Document) (2007)
Joworski, B.J., Kohil, A.K.: Market Orientation: Antecedents and Consequences. Journal of Market 57(3), 52–70 (1993)
Slater, S.F., Narver, J.C.: Product-Market Strategy and Performance: An Analysis of the Miles and Snow Strategy Types. European Journal of Marketing 27(10), 33–51 (1994)
Lumpkin, G.T., Dess, G.G.: Clarifying the Entrepreneurial Orientation Construct and Linking it to Performance. The Academy of Management Review 21(1), 135–172 (1996)
Sharir, M., Lemer, M.: Gauging the Success of Social Ventures Initiated by Individual Social Entrepreneurs. Journal of World Business 41(1), 6–20 (2006)
Narver, J.C., Slater, S.F.: The Effect of a Market Orientation on Business Profitability. Journal of Marketing 54(4), 20–35 (1990)
Ken, M., Mentzer, J.T.: The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance. Journal of Marketing 66(4), 1–16 (2002)
Kohil, A.K., Jaworski, B.J.: Market Orientation: The Construct, Research Propositions and Managerial Implication. Journal of Marketing 54(2), 1–18 (1990)
Kare, A., Spillan, J.E., DeShields, O.W.: An Empirical Investigation of the Link Between Market Orientation and Business Performance in Non-Profit Service Providers. Journal of Marketing Theory and Practice 12(2), 59–72 (2004)
Lee, H.T., Chea, M.S.: The Relationship Between Entrepreneurship, IT Competency, Market Orientation, and Performance: Empirical Study Focused on Foreign Investment Firms. Journal of International Trade and Industry Studies 12(3), 205–229 (2007)
Lee, K.W.: An Empirical Study on the Success Factors of Sustainable Social Enterprise. PH. D Dissertation. Soongsil Univestiy (2009)
Hwang, M.A.: The Effects of Characteristics of Woman Entrepreneurs on Managerial and Social Performance. PH. D Dissertation. Soongsil Univestiy (2007)
Flowers, C.: Advanced Statistics (sub-note). The College of Education at the University of North Carolina at Charlott (2012)
Sung Hee, J., Yoon Joo, M.: The Effect Entrepreneurship and Market Orientation on Social Performance of Social Enterprise: Focused on the Gender Differences. Journal of Industrial Economics and Business 24(5), 2777–2802 (2011)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2012 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Hong, JH., Cho, DH. (2012). The Effects of Market Orientation, Entrepreneurial Orientation and Social Networks on the Social Performance of Non-profit Organizations. In: Kim, Th., Mohammed, S., Ramos, C., Abawajy, J., Kang, BH., Ślęzak, D. (eds) Computer Applications for Web, Human Computer Interaction, Signal and Image Processing, and Pattern Recognition. ICHCI WSE SIP 2012 2012 2012. Communications in Computer and Information Science, vol 342. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-35270-6_33
Download citation
DOI: https://doi.org/10.1007/978-3-642-35270-6_33
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-35269-0
Online ISBN: 978-3-642-35270-6
eBook Packages: Computer ScienceComputer Science (R0)