Consumer Preference for Smart-Phones Based on NLP Primary Senses

  • Young Ju Lee
Conference paper
Part of the Communications in Computer and Information Science book series (CCIS, volume 339)


This research analyzes the correlation between user’s behavioral patterns based on preferred sensory organs and their preference for smart phones so that smart phone developers may have better idea of which user types to focus on in the future. First, The participants were divided into four types: visual-preferred V, auditory-preferred A, kinesthetic-preferred K, and auditory-digital-preferred D. This research did NLP survey to find out people’s preference for smart phones. The result of this research indicated that, in terms of NLP primary preferred sense types, those who prefer Galaxy phones and i-Phones did not differ by much in their responses, however; in terms of individual types, almost 60% of type V, which is about 25.8% of the whole demographic, preferred i-Phone. On the other hand, type A, D, and K tend to prefer Galaxy phone. In fact, 13 out of 20 type K subjects preferred Galaxy phone over i-Phone and that is about 14% of the whole demographic.


NLP primary senses consumer preference smart phone 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • Young Ju Lee
    • 1
  1. 1.Department of MultimediaChungwoon UniversityHongSeongRepublic of Korea

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