Abstract
The purpose of this study is to build an integrative model of Twitter adoption and prove its usefulness. Taking a comprehensive approach, this research suggests 29 hypotheses drawn from the Innovation Diffusion Theory, the Technology Acceptance Model and its extensions (TAM2, TAM3), and the Model of Innovation Resistance. The results turned out that the most influential determinant of intention to use Twitter was ‘subjective norm’, and ‘innovation resistance’ was followed. Meanwhile, the most influential predictor of innovation resistance was ‘compatibility’. The results also proved the mediation roles of innovation resistance. This study shows a new perspective on the phenomena of new media adoption by providing integrative causal relationships among the determinants of new media adoption.
This article is adapted from the author’s unpublished Ph.D. dissertation, “The Integrative Adoption Model of New Media (IAM-NM)", Sogang University(Seoul, Korea), 2011. This work was supported by the National Research Foundation of Korea Grant funded by the Korean Government [NRF-2012-S1A5B5A02-201231056.01].
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Park, B. (2012). An Integrative Model of Twitter Adoption. In: Kim, Th., Ramos, C., Abawajy, J., Kang, BH., Ślęzak, D., Adeli, H. (eds) Computer Applications for Modeling, Simulation, and Automobile. MAS ASNT 2012 2012. Communications in Computer and Information Science, vol 341. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-35248-5_8
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DOI: https://doi.org/10.1007/978-3-642-35248-5_8
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