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Building a World Famous Kangnai Group Based on a Family Culture

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Modern Oriental Corporate Culture

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Abstract

Bright sun, colorful flowers, lush vegetation, an antique rockery, and a gallery containing an artistic display produce a beautiful view as you contemplate nature in a beautiful park. Astonishingly, this vista belongs to the China Shoe Capital Kangnai Group International Industry Park, located in the western suburbs of the city of Wenzhou. Opening this treasure box reveals a Chinese private enterprise constructing a world-class footwear and apparel brand.

The case co-author: Senior Lecturer Zhang Wei cooperated and co-wrote the case.

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Notes

  1. 1.

    Wang Shehong, Rising earlier than the Sun and Competing Minutes and Seconds with Time – An Interview with the President of the Kangnai Group, Zheng Xiukang, Western Leather,September2001.

  2. 2.

    Wei Xiao Yu, Kangnai Group: Personalities cultivated; families regulated; the whole world will be peaceful and tranquil, Sales and Market in 2003, Issue 01X.

References

  1. Lu Shan (2006) The business charm: Kangnai Group’s magic weapon for attracting human talent. China’s Reform, April

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  2. Chen Zengbin (2005) Creating learning enterprises & world-class brands – experiencing the learning-oriented Enterprise in Kangnai Group. Western Leather, 3rd Issue

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  3. Su Yong (2008) Oriental management case collection (I) [M] Fudan University Press, Shanghai, p 82

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Author information

Authors and Affiliations

  1. Department of Business Administration School of Management, Fudan University, Shanghai, China, People’s Republic

    Yong Su

  2. Department of Business Administration School of Business and Tourism, Yunnan Univeristy, Kunming, China, People’s Republic

    Lanjian Chen

Authors
  1. Yong Su
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  2. Lanjian Chen
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Su, Y., Chen, L. (2014). Building a World Famous Kangnai Group Based on a Family Culture. In: Modern Oriental Corporate Culture. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-35214-0_8

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