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The Mengniu “Tao”

Inner Mongolia Mengniu Dairy Industry (Group) Co., Ltd.

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Modern Oriental Corporate Culture

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Abstract

In July 1999, the Inner Mongolia Mengniu Dairy Industry (Group) Co., Ltd. was established.

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Notes

  1. 1.

    Mengniu Group official website, http://www.mengniu.com.cn/gywm_jtjs.asp

  2. 2.

    Further Explaining Mengniu Corporate Culture: Five Measures, Three Abnormalities, the Global Brand Network, http://www.globrand.com/, 2006-4-14.

References

  1. Su Yong (2008) Oriental management case collection (I) [M]. Fudan University Press, Shanghai, p 84

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  2. Kang Jian (2005) Mengniu strategy. Shaanxi Normal University Press, Xi’ an City, pp 188–197

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  3. Sun Xianhong, Zhang Zhiguo (2005) Mengniu low-down. Peking University Press

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  4. Su Yong (2008) Oriental management case collection (I) [M]. Fudan University Press, Shanghai, p 97

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Author information

Authors and Affiliations

  1. Department of Business Administration School of Management, Fudan University, Shanghai, China, People’s Republic

    Yong Su

  2. Department of Business Administration School of Business and Tourism, Yunnan Univeristy, Kunming, China, People’s Republic

    Lanjian Chen

Authors
  1. Yong Su
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  2. Lanjian Chen
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Su, Y., Chen, L. (2014). The Mengniu “Tao”. In: Modern Oriental Corporate Culture. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-35214-0_5

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