Abstract
Beijing Tong Ren Tang (hereafter TRT) is a famous Traditional Chinese Medicine (TCM) company. Mr. Yue Xianyang (hereafter Mr. Yue X.Y.) founded TRT during the eighth year of the reign of the Kangxi Emperor, in 1669. The company has enjoyed an unbroken 337-year history of operations, remaining a family business with control handed down from generation to generation until it became a joint venture between the founding family and the Chinese state in 1954. The company was originally known as “the old shop of the Yue family”. During the reign of the Yongzheng Emperor (in 1723), TRT became officially designated as the chief pharmacy to the Qing Court and maintained that honor for 188 years and through 8 generations of emperors.
(TRT) (The case co-author: Prof. Wu Xiaofen, Ph.D. cooperated and co-wrote the case Beijing Tong Ren Tang (TRT)).
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- 1.
See Teamwork in the Perspective of the Very Name Tong Ren Tang, Modern Medicine Network, November 2005.
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Su, Y., Chen, L. (2014). Practicing Shared Benevolence and Improving World Health. In: Modern Oriental Corporate Culture. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-35214-0_1
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