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The Role of Twitter in YouTube Videos Diffusion

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Web Information Systems Engineering - WISE 2012 (WISE 2012)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 7651))

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Abstract

Understanding the effects of social cascading on streaming media is of great importance to Web information system engineering. Given the large amount of available videos, it is often difficult for users to discover interesting content. Relying on the suggestions coming from friends seems to be a popular way to choose what to watch. Taking into account the increasing popularity of Online Social Networks and the growing popularity of streaming media, in this paper we present a detailed analysis of social cascading exchange of YouTube videos among Twitter users. Using a real data set we have recently collected, our analysis highlights several important aspects of social cascading, including its impact on YouTube videos popularity, dependence on users with a large number of followers, the effect of multiple sharing follows and the distribution of cascade duration.

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Author information

Authors and Affiliations

  1. Department of Computer Science, University of Cyprus, Cyprus

    George Christodoulou, Chryssis Georgiou & George Pallis

Authors
  1. George Christodoulou
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  2. Chryssis Georgiou
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  3. George Pallis
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Editor information

Editors and Affiliations

  1. School of Computer Science, Fudan University, 825 Zhangheng Rd., Shanghai, 201203, China

    X. Sean Wang

  2. Department of Computer Science, College of Engineering, Science and Engineering Offices, The University of Illinois at Chicago, 851 South Morgan Street (M/C 152), 60607-7053, Chicago, Illinois, USA

    Isabel Cruz

  3. Department of Informatics and Telecommunications, University of Athens, GR15784, Ilisia, Athens, Greece

    Alex Delis

  4. Centre for Applied Informatics, Victoria University, PO Box 14428, 8001, Melbourne, VIC, Australia

    Guangyan Huang

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© 2012 Springer-Verlag Berlin Heidelberg

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Christodoulou, G., Georgiou, C., Pallis, G. (2012). The Role of Twitter in YouTube Videos Diffusion. In: Wang, X.S., Cruz, I., Delis, A., Huang, G. (eds) Web Information Systems Engineering - WISE 2012. WISE 2012. Lecture Notes in Computer Science, vol 7651. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-35063-4_31

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  • DOI: https://doi.org/10.1007/978-3-642-35063-4_31

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-35062-7

  • Online ISBN: 978-3-642-35063-4

  • eBook Packages: Computer ScienceComputer Science (R0)

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