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Extention to Behavioral Decision Making

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Fundamentals of the Fuzzy Logic-Based Generalized Theory of Decisions

Part of the book series: Studies in Fuzziness and Soft Computing ((STUDFUZZ,volume 293))

Abstract

Decision making is a behavioral process. During the development of decision theories scientists try to take into account features of human choices in formal models to make the latter closer to human decision activity. Risk issues were the first basic behavioral issues which became necessary to consider in construction of decision methods. Three main categories of risk-related behaviors: risk aversion, risk seeking and risk neutrality were introduced. Gain-loss attitudes [28] and ambiguity attitudes [26] were revealed as other important behavioral features.

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  1. Joint Business Administration Program, 20 Azadlyg Ave., 1010, Baku, Azerbaijan

    Rafik Aziz Aliev

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Aliev, R.A. (2013). Extention to Behavioral Decision Making. In: Fundamentals of the Fuzzy Logic-Based Generalized Theory of Decisions. Studies in Fuzziness and Soft Computing, vol 293. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-34895-2_5

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  • DOI: https://doi.org/10.1007/978-3-642-34895-2_5

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-34894-5

  • Online ISBN: 978-3-642-34895-2

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