Abstract
Through service vision construction and service strategy orientation, service promotion has entered a new stage in which analytical tools related to service science are applied to allocate and arrange the existing resources of service enterprises, making early-stage preparations for service delivery. In the stage of service resource allocation, service enterprises should innovate in the integration mode of service resource in accordance to the resource advantages, the characteristics of target customers, and the framework of strategy planning. Service product innovation and commercial mode innovation are the two major choices of service innovation. With the guideline of innovation, service enterprises should firstly make reasonable allocation of the resource of internal service system, including service products, processes, organization and environment design; then they should extend externally the highly-efficient and reasonable allocation method as well as the enterprise impact. Most enterprises adopt the method of service network planning that enables them select branch locations as well as arrange service network with scientific and sensible method. Additionally, some service businesses, in virtue of external resources, improve their service alliance by cooperating with enterprises of the same industry or upstream and downstream industries.
Therefore, weapons, soldiers, generals, and monarchs should be evaluated before a war.
Guan Zhong
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Huo, J., Hong, Z. (2013). Resource Allocation. In: Service Science in China. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-34497-8_6
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