Advertisement

Why Do People Stick to Play Social Network Sites? An Extension of Expectation-Confirmation Model with Perceived Interpersonal Values and Playfulness Perspectives

  • Ron Chuen YehEmail author
  • Yi-Chien Lin
  • Kuo-Hung Tseng
  • Pansy Chung
  • Shi-Jer Lou
  • Yi-Cheng Chen
Conference paper
Part of the Studies in Computational Intelligence book series (SCI, volume 457)

Abstract

The rapid progress of the Internet and communication technologies has changed our daily lives dramatically. The presence of the social networking sites (SNS) provides the users new types of communicating media. Understanding SNS users’ needs, getting popular gathering, acquiring potential users and making users stick on the websites are critical for their sustainable operation. Based upon expectation-confirmation model (ECM), this study explores the factors influencing users’ stickiness on SNS. The instrument for data collection was meticulously developed. The partial least squares technique was applied for validating the proposed research model and hypotheses. The findings of this study are expected to provide practical guidance to the SNS owners and serve as instrumental references to the research discipline to understand the causal effects of the related perceived factors that may influence users’ satisfaction, continuance motivation and stickiness towards SNS. That will further enhance the business performance of the SNS operations.

Keywords

social networking site stickiness expatiation confirmation theory 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
    Bhattacherjee, A.: Understanding information systems continuance: an expectation-confirmation model. MIS Quarterly 25(3), 351–370 (2001)CrossRefGoogle Scholar
  2. 2.
    Wellman, B.: For a social network analysis of computer networks. In: SIGCPR/SIGMIS Conference on Computer Personal Research, vol. 1(1), pp. 1–11 (1996)Google Scholar
  3. 3.
    Plant, R.: Online communities. Technology in Society 26(1), 51–65 (2004)CrossRefGoogle Scholar
  4. 4.
    Catherine, R.M., Gefen, D., Arinze, B.: Some antecedents and effects of trust in virtual communities. Journal of SIS 11(3), 271–295 (2002)Google Scholar
  5. 5.
    Oliver, R.L.: A cognitive model of the antecedents and consequences of satisfaction. Journal of Marketing Research 17(4), 460–469 (1980)CrossRefGoogle Scholar
  6. 6.
    Kim, S.S., Malhotra, N.K.: A longitudinal model of continued IS use: An integrative view of four mechanisms underlying post-adoption phenomena. Management Science 51(5), 741–755 (2005)CrossRefGoogle Scholar
  7. 7.
    Gillespie, A., Krishna, M., Oliver, C., Olsen, K., Thiel, M.: Using stickiness to build and maximize web site value: Owen Graduate school of Management (1999)Google Scholar
  8. 8.
    Allison, N.C., Bagozzi, R.P., Warshaw, P.R.: Extrinsic and intrinsic motivation to use computers. Journal of Applied Social Psychology 22(14), 1111–1132 (1999)Google Scholar
  9. 9.
    Maciag, G.A.: Web portals user in, drive away business. National Underwriter Property and Casualty-Risk and Benefit Management 11(1), 1–9 (2000)Google Scholar
  10. 10.
    Wu, J.H., Wang, S.C., Tsai, H.H.: Fall in love with on-line game. Computers in Human Behavior 26(3), 1271–1295 (2010)Google Scholar
  11. 11.
    Zeithaml, V.A.: Consumer perception of price, quality and value: a means-end model and synthesis of evidence. Journal of Marketing 52(1), 2–22 (1988)CrossRefGoogle Scholar
  12. 12.
    Sweeney, J.C., Soutar, G.: Consumer perceived interpersonal value: the development of multiple item scale. Journal of Retailing 77(2), 203–220 (2001)CrossRefGoogle Scholar
  13. 13.
    Davis, F.D., Bagozzi, R.P., Warshaw, P.R.: Extrinsic and intrinsic motivation to use computers. Journal of Applied Social Psychology 22(14), 1111–1132 (1992)CrossRefGoogle Scholar
  14. 14.
    Teo, T.S.H., Lim, V.K.G., Lai, R.Y.C.: Intrinsic and extrinsic motivation in internet usage. Omega 27(1), 25–37 (1999)CrossRefGoogle Scholar
  15. 15.
    Hsu, C.L., Lu, H.P.: Consumer behavior in online game communities. Computers in Human Behavior 23(3), 1642–1659 (2005)CrossRefGoogle Scholar
  16. 16.
    Sweetser, P., Wyeth, P.: GameFlow: a model for evaluating user enjoyment in games. Computers in Entertainment 3(3), 7–16 (2005)CrossRefGoogle Scholar
  17. 17.
    Nunnally, J.: Psychometric Theory. McGraw-Hill, New York (1978)Google Scholar
  18. 18.
    Fornell, C., Larcker, D.F.: Structural equation models with unobservable variables and measurement error. Journal of Marketing Research 18(1), 39–50 (1981)CrossRefGoogle Scholar
  19. 19.
    Chin, W.W.: Issues and opinion on structural equation modeling. MIS Quarterly 22(1), 7–16 (1998)MathSciNetGoogle Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Ron Chuen Yeh
    • 1
    Email author
  • Yi-Chien Lin
    • 2
  • Kuo-Hung Tseng
    • 1
  • Pansy Chung
    • 3
  • Shi-Jer Lou
    • 4
  • Yi-Cheng Chen
    • 5
  1. 1.Graduate Institute of Business & ManagementMeiho UniversityPingtungTaiwan
  2. 2.Department of Applied Foreign LanguageMeiho UniversityPingtungTaiwan
  3. 3.Department of Information ManagementMeiho UniversityPingtungTaiwan
  4. 4.Graduate Institute of Vocational and Technical EducationNational Pingtung University of Science and TechnologyPingtungTaiwan
  5. 5.Department of Information Science & Management SystemsNational Taitung UniversityTaitungTaiwan

Personalised recommendations