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Management of Alliance Network at the Formation Stage

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Management of Alliance Networks

Part of the book series: SpringerBriefs in Business ((BRIEFSBUSINESS))

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Abstract

Alliance networks, as agreements implemented for the execution of certain goals, require an adequate structure as well as a proper management. The choice of the structure is regarded as the key determinant of management. The main problem is associated with the selection of a structure which meets the needs of its members. In turn, regardless of type, any network management requires a formulaic approach. It is mostly determined by the type of network, and the number as well as the nature of member companies. Otherwise, it is difficult to expect the network to realise a coherent strategy.

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Correspondence to Włodzimierz Sroka .

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Sroka, W., Hittmar, Š. (2013). Management of Alliance Network at the Formation Stage. In: Management of Alliance Networks. SpringerBriefs in Business. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-34246-2_2

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