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SDL Approach to University-Small Business Learning: Mapping the Learning Journey

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Innovation through Knowledge Transfer 2012

Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 18))

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Abstract

This paper explores the important link between the knowledge exchange activities of small businesses and universities, and the co-production and co-creation of value as perceived by the small business owner-manager. Small business owner-managers seek out information to help identify opportunities, especially information that formalizes their mental schemas around positive outputs and outcomes associated with innovation adoption and dissemination. More importantly, these same owner-managers identify advisors within these knowledge exchange encounters that will help them develop their mental schemas to understand the requirements for change, analyse the existing or latent market needs, and through this develop new understanding. We present our findings in the form of a map detailing the co-production/co-creation of value derived from university-small business collaboration, and some insights into the motivation, rationale and experiences of both parties. We conclude with our understanding of the outcomes and impacts derived, and suggestions on how the collaborative partners could better manage the whole process.

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Author information

Authors and Affiliations

  1. University of Hertfordshire, de Havilland Campus, Hatfield, Herts, AL10 9AB, UK

    Christopher J. Brown & Diane Morrad

Authors
  1. Christopher J. Brown
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  2. Diane Morrad
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Editor information

Editors and Affiliations

  1. KES International, Shoreham-by-sea, BN43 9AF, United Kingdom

    Robert J. Howlett

  2. Smart Technology Research Centre, Computational Intelligence, Bournemouth University, Talbot Campus, Fern Barrow, Poole, BH12 5BB, United Kingdom

    Bogdan Gabrys

  3. Department of Informatics, School of Natural and, Kings College, Strand Campus, Strand Building Room S6.17, London, WC2R 2LS, United Kingdom

    Katarzyna Musial-Gabrys

  4. , Dean, School of DEC, Bournemouth University, Poole House P308, Talbot Campus, Poole, BH12 5BB, United Kingdom

    Jim Roach

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Brown, C.J., Morrad, D. (2013). SDL Approach to University-Small Business Learning: Mapping the Learning Journey. In: Howlett, R., Gabrys, B., Musial-Gabrys, K., Roach, J. (eds) Innovation through Knowledge Transfer 2012. Smart Innovation, Systems and Technologies, vol 18. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-34219-6_26

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  • DOI: https://doi.org/10.1007/978-3-642-34219-6_26

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-34218-9

  • Online ISBN: 978-3-642-34219-6

  • eBook Packages: EngineeringEngineering (R0)

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