KTP and M-Commerce: Innovation in the Building Industry
In spite of practical e-commerce and m-commerce issues being regarded as solved problems by the academic community, small to medium sized enterprises are still having implementation problems. Likewise, academics are not always fully aware of the issues facing industry in terms of adoption of new (and not so new) technologies and adaptation of processes.
This paper will examine the nature of KTP’s (knowledge transfer partnerships) and a case study involving an m-commerce project in the building industry. This is innovative for this sector giving the company which is the subject of the case study a potential first mover advantage. Factors to be considered when developing contemporary e-commerce projects and the challenges of m-commerce will be discussed.
KeywordsKnowledge Transfer Customer Relationship Management Building Industry Critical Success Factor Intangible Benefit
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