Abstract
The nature of relationships between firms has changed from a supply chain to a supply network and increasingly toward an ecosystem. The demands of each of these are different, as are the resulting uncertainties. Roadmapping is a method that at its core is used to buy down uncertainty. To achieve value the firm must understand its role in the network, and the way that its goals are related to the network’s overall effectiveness. There are three aspects of the interaction between firms that are relevant to networked innovation: coordination (linking activity to time in a transaction-based relationship), collaboration (linking activity to intent in a co-creation relationship) and cooperation (linking activity to value creation across an ecosystem or platform). Ultimately, the way that roadmapping is approached should balance the goals of the firm and the network, the sources of uncertainty and the most likely types of interactions.
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Petrick, I.J. (2013). Networked Innovation: Using Roadmapping to Facilitate Coordination, Collaboration and Cooperation. In: Moehrle, M., Isenmann, R., Phaal, R. (eds) Technology Roadmapping for Strategy and Innovation. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-33923-3_3
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DOI: https://doi.org/10.1007/978-3-642-33923-3_3
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