Abstract
Exploratory roadmaps are created to enhance future outlook. This is typically a process of exploring and expanding the options available to investigate a strategic area. This paper outlines how a standardised exploratory roadmapping process can be applied to capture and structure insights from across supply chains and to develop future views of the competitive issues facing a diverse industrial area. The application of this process produced a roadmap that provided useful information, structure and context for strategic planning and innovation processes in a complex multi-stakeholder industry.
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© 2013 Springer-Verlag Berlin Heidelberg
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Beeton, D.A., Phaal, R., Probert, D.R. (2013). Exploratory Roadmapping: Capturing, Structuring and Presenting Innovation Insights. In: Moehrle, M., Isenmann, R., Phaal, R. (eds) Technology Roadmapping for Strategy and Innovation. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-33923-3_14
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DOI: https://doi.org/10.1007/978-3-642-33923-3_14
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-33922-6
Online ISBN: 978-3-642-33923-3
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