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Implementing Technology Roadmapping in an Organization

  • Conference paper
Technology Roadmapping for Strategy and Innovation

Abstract

With the completion of technology roadmapping implementation, an organization can be assured that its required technologies and infrastructures will be ready when needed. Implementing technology roadmapping as a part of the ongoing strategic/business planning process is challenging because the consequences of technology roadmapping implementation can lead to some changes in the business process, organizational structure, or even working culture. Therefore, an organization needs to understand how the changing roles and responsibilities of key players involved in the technology roadmapping process match with the dynamics of technology roadmapping implementation in each stage. This chapter illustrates the dynamics of technology roadmapping implementation and the importance of applying a change management approach to address an individual’ needs and challenges in adopting the technology roadmapping process. A case example is also presented to demonstrate how one of the leading building product manufacturers in the ASEAN region manages through the dynamics of technology roadmapping implementation.

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Authors and Affiliations

  1. College of Management, Mahidol University, 69 Vipawadee Rangsit Rd., Phayathai Bangkok, Thailand

    Nathasit Gerdsri

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  1. Nathasit Gerdsri
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Correspondence to Nathasit Gerdsri .

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Editors and Affiliations

  1. Institut für Projektmanagement und, Innovation (IPMI), Universität Bremen, Wilhelm-Herbst-Str. 12, Bremen, 28359, Germany

    Martin G. Moehrle

  2. Innovation Research ISI, Competence Center Innovation and, Fraunhofer Institute for Systems and, Breslauer Straße 48, Karlsruhe, 76139, Germany

    Ralf Isenmann

  3. Institute for Manufacturing, Department of Engineering, University of Cambridge, Charles Babbage Road 17, Cambridge, CB3 0FS, United Kingdom

    Robert Phaal

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Gerdsri, N. (2013). Implementing Technology Roadmapping in an Organization. In: Moehrle, M., Isenmann, R., Phaal, R. (eds) Technology Roadmapping for Strategy and Innovation. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-33923-3_12

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  • DOI: https://doi.org/10.1007/978-3-642-33923-3_12

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-33922-6

  • Online ISBN: 978-3-642-33923-3

  • eBook Packages: EngineeringEngineering (R0)

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