Abstract
Nowadays, the growing importance of corporate social responsibility (CSR) can be observed. There is a lot of papers about CSR activities and impact of it on market insight of brands and companies. But it is unclear whether there is a statistically significant relationship between the company’s financial results and the score and place in the ranking of responsible companies. Authors have verified two hypotheses: ‘Enterprises with a better financial condition are able to implement CSR activities more effectively.’ and ‘Companies implementing CSR activities that are balanced against the assessment criteria obtain better results in the Ranking of Responsible Companies.’ To verification above hypotheses Pearson’s correlation was used. To conclude, there is no impact of financial condition’s of company on effectiveness of its CSR activities but companies characterized by the implementation of the CSR strategy should primarily be characterized by responsible leadership.
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Notes
- 1.
While listing the characteristic features of social media, Kaznowski (2008) specifies, among else their use on any scale, the availability of the means of creation for anyone and the fact that the publication of information is only the beginning of the media process.
- 2.
In 2010, following the Deepwater Horizon disaster, BP's net loss was USD 3.719 B. Whereas May 2016 was the seventh consecutive month during which Volkswagen's sales in USA were dropping. 28,779 cars were sold, meaning 17% less than in the previous month. The underlying reason is the Dieselgate, which forced the car maker to withdraw Diesel powered card from sale [in USA]. Dieselgate also reduced the trust in the brand, thus affecting the sales.
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Acknowledgements
This chapter has been the result of the study conducted within the grant by the Ministry of Science and Higher Education entitled „Integration of planning processes in the supply chain” (project No. KSL 1/17) pursued at the Poznan School of Logistics in Poznań.
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Marta, S., Roman, D., Michał, A. (2019). Financial Factors Influencing the Development of Corporate Social Responsibility—Study in Companies Operating on the Polish Market. In: Golinska-Dawson, P., Spychała, M. (eds) Corporate Social Responsibility in the Manufacturing and Services Sectors. EcoProduction. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-33851-9_14
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