Cognitive Processes Involved in Video Game Identification

  • Christopher Blake
  • Dorothée Hefner
  • Christian Roth
  • Christoph Klimmt
  • Peter Vorderer
Part of the Lecture Notes in Computer Science book series (LNCS, volume 7522)


Identifying with video game characters is one potentially important process in game enjoyment. Based on a theoretical model of video game identification as transformed self-perception, cognitive processes in video game identification were explored. An experiment with N = 60 male players revealed that increased cognitive accessibility of character-related concepts should be considered as element of the identification process. Moreover, shifts in players’ self-perceptions were observed so that players of a shooter video game (Call of Duty 2 TM) described themselves as less gentle and more soldier-like than a control group. Overall, the study suggests that shifts in self-related cognition occur as part of the gaming experience. Implications for future research on game enjoyment and long-term game effects are discussed.


Video games entertainment identification priming experiment lexical decision task 


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Copyright information

© IFIP International Federation for Information Processing 2012

Authors and Affiliations

  • Christopher Blake
    • 1
  • Dorothée Hefner
    • 1
  • Christian Roth
    • 2
  • Christoph Klimmt
    • 1
  • Peter Vorderer
    • 3
  1. 1.Department of Journalism and Communication ResearchHanover University of Music, Drama and MediaHannoverGermany
  2. 2.Department of Communication ScienceVU University AmsterdamAmsterdamThe Netherlands
  3. 3.Department of Media and Communication StudiesUniversity of MannheimMannheimGermany

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