Abstract
Conducting surveys is a time consuming and often expensive process. One of the main hurdles is motivating people to participate. The project presented herein proposes a playful approach, distributed via social network environments, where participants are intrinsically motivated to participate. A first evaluation showed an increased incentive to recommend friends to participate in the survey, as well as a preference of the playful approach to conducting surveys in general.
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Takhtamysheva, A., Smeddinck, J. (2012). Serious Questions in Playful Questionnaires. In: Herrlich, M., Malaka, R., Masuch, M. (eds) Entertainment Computing - ICEC 2012. ICEC 2012. Lecture Notes in Computer Science, vol 7522. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-33542-6_50
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DOI: https://doi.org/10.1007/978-3-642-33542-6_50
Publisher Name: Springer, Berlin, Heidelberg
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