Abstract
The goal of every open source project is to gain as many satisfied users as possible. To this end, open source software producers should focus on both product development and communication. Currently, most open source projects are mainly concerned with developing code using the most appealing technologies and introducing fancy features. On the contrary, open source software producers seem to lack good communication strategies. In this paper we describe the communication strategies adopted by three successful companies that are active in open source software development. The goal of the paper is to provide some hints that could help other open source software producers identify communication strategies that are effective in promoting their products on the market.
Chapter PDF
Similar content being viewed by others
Keywords
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
References
Helander, N., Ulkuniemi, P.: Marketing challenges in the software component business. International Journal of Technology Marketing 1(4), 375–392 (2006)
Dwyer, M., Gilmore, A., Carson, D.: Innovative marketing in SMEs. European Journal of Marketing 43(1/2), 46–61 (2009)
Kulmala, H.I., Uusi-Rauva, E.: Network as a business environment: experiences from the software industry. Supply Chain Management: An International Journal 10(3), 169–178 (2005)
Simpson, M., Padmore, J., Taylor, N., Frecknall-Hughes, J.: Marketing in small and medium sized enterprises. International Journal of Behaviour & Research 12(6), 361–387 (2006)
Chaston, I.: Small firm performance: assessing the interaction between entrepreneurial style and organizational structure. European Journal of Marketing 31(11/12), 814–831 (1997)
Lavazza, L., Morasca, S., Taibi, D., Tosi, D.: OP2A: How to Improve the Quality of the Web Portal of Open Source Software Products. In: Filipe, J., Cordeiro, J. (eds.) WEBIST 2011. LNBIP, vol. 101, pp. 149–162. Springer, Heidelberg (2012)
Guo, S., Wang, M., Leskovec, J.: The role of social networks in online shopping: information passing, price of trust, and consumer choice. In: ACM Conference on Electronic Commerce 2011, pp. 157–166 (2011)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2012 IFIP International Federation for Information Processing
About this paper
Cite this paper
del Bianco, V., Lavazza, L., Lenarduzzi, V., Morasca, S., Taibi, D., Tosi, D. (2012). A Study on OSS Marketing and Communication Strategies. In: Hammouda, I., Lundell, B., Mikkonen, T., Scacchi, W. (eds) Open Source Systems: Long-Term Sustainability. OSS 2012. IFIP Advances in Information and Communication Technology, vol 378. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-33442-9_31
Download citation
DOI: https://doi.org/10.1007/978-3-642-33442-9_31
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-33441-2
Online ISBN: 978-3-642-33442-9
eBook Packages: Computer ScienceComputer Science (R0)