Semiotics Perception towards Designing Users’ Intuitive Web User Interface: A Study on Interface Signs

  • Muhammad Nazrul Islam
Conference paper
Part of the Lecture Notes in Business Information Processing book series (LNBIP, volume 129)


Web interface signs (e.g., navigational link, button, image, command affordance, thumbnails, etc.) are complicated as well as crucial elements of web user interfaces. Interface signs act as a means of users’ interaction and communication artifacts with a web application. Designing intuitive interface signs contributes to improve the users’ understanding, satisfaction, communicability of web interfaces, and the like. Sign design principles are semiotics by nature; since semiotics is the doctrine of signs. Therefore, the fundamental objective of this study was to reveal the features of user intuitive interface signs for boosting web usability from a semiotics point of view. In order to achieve this research goal, a systematic empirical study was conducted on 404 web signs and revealed a number of semiotics considerations for designing user intuitive web interface signs to improve applications’ usability.


Semiotics web interface web usability interface design web sign ontology 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • Muhammad Nazrul Islam
    • 1
  1. 1.Turku Centre for Computer Science (TUCS), Department of Information TechnologiesÅbo Akademi UniversityTurkuFinland

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