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Requirements for Online Reputation Analysis

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The FORA Framework

Part of the book series: Fuzzy Management Methods ((FMM))

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Abstract

Responsible communication operatives feed social media elements not only daily but hourly these days. The intention is to build trust through quick, truthful, and transparent communication (Beal & Strauss, 2008). Moreover, traditional press releases are discussed in blogs, microblogs, social networks, and sometimes even in wikis. Products are assessed through rating systems; advertisements are displayed, tagged, and commented: but above all, crisis situations are taken to external social media elements, where the consumers, mostly outside the reach of the organizations, discuss them. To this end, (Thiessen, 2011) provides a conceptual framework for communication in crisis situations. In the course of this an organization’s quick, truthful, and transparent communication turns out to be a key instrument for sustaining reputation during a crisis.

“Everything is vague to a degree you do not realize till you have tried to make it precise.”

—Bertrand Russell

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Notes

  1. 1.

    http://www.google.com/alerts

  2. 2.

    http://www.unifr.ch/

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  1. University of California, Berkeley, California, USA

    Edy Portmann

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  1. Edy Portmann
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Correspondence to Edy Portmann .

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Portmann, E. (2013). Requirements for Online Reputation Analysis. In: The FORA Framework. Fuzzy Management Methods. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-33233-3_5

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