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Analyzing Purchase Rate and Behavior Indices for Souvenir Shopping at a Tourist Site

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The Philosopher's Stone for Sustainability

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Abstract

To improve service quality by the scientific method, a service index must be determined and measured. However, large variation in the indices makes doing so difficult. This paper focuses on the case of souvenir shopping at a tourist site and investigates the correlation between purchase rate and the following three behavior indices: number of items given attention, time in shop, and conversation time with shop staff. The experiment shows that the numbers of items given attention and time in shop are suitable for use in a service index.

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Authors and Affiliations

  1. Oki Electric Industry Co., Ltd, 1-16-8 Chuo, Warabi-shi, Saitama, 335-8510, Japan

    Mitsuo Shimohata, Hiroyuki Miki, Naotsune Hosono & Shigeo Tachibana

Authors
  1. Mitsuo Shimohata
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  2. Hiroyuki Miki
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  3. Naotsune Hosono
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  4. Shigeo Tachibana
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Corresponding author

Correspondence to Mitsuo Shimohata .

Editor information

Editors and Affiliations

  1. , Department of System Design, Tokyo Metropolitan University, Asahigaoka 6-6, Hino-shi, Tokyo, 191-0065, Japan

    Yoshiki Shimomura

  2. , Department of Management Science, Tokyo University of Science, 1-3 Kagurazaka, Shinjuku-ku, Tokyo, 162-8601, Japan

    Koji Kimita

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© 2013 Springer-Verlag Berlin Heidelberg

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Shimohata, M., Miki, H., Hosono, N., Tachibana, S. (2013). Analyzing Purchase Rate and Behavior Indices for Souvenir Shopping at a Tourist Site. In: Shimomura, Y., Kimita, K. (eds) The Philosopher's Stone for Sustainability. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-32847-3_46

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  • DOI: https://doi.org/10.1007/978-3-642-32847-3_46

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-32846-6

  • Online ISBN: 978-3-642-32847-3

  • eBook Packages: EngineeringEngineering (R0)

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