Abstract
You cannot change something unless you understand it. What can be done to make the reality of the business visible and intuitively easy to understand? Business starts with ideas. From (some of) the idea(s) a business model is created. The business model is then implemented across and among all the necessary places, things and actors such as people, products, capital, fixed assets, customer segments and so forth.
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Notes
- 1.
Based on the accompanying example to the OMG SBVR standard (www.omg.org/spec/SBVR/1.0/). SBVR stands for “Semantics of Business Vocabulary and Business Rules”. ACKNOWLEDGEMENTS: The EU-Rent case study was developed by Model Systems, Ltd., along with several other organizations, and has been used by many organizations.
- 2.
The technique of concept mapping was developed by Joseph D. Novak and his research team at Cornell University in the 1970s. See Chap. 6 for further details.
- 3.
Nassim Taleb, “The Black Swan: The Impact of the Highly Improbable”, Random House, 2007.
Reference
Chisholm MD (2010) Definitions in information management – a guide to the fundamental semantic metadata. Design Media, Port Perry
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© 2012 Springer-Verlag Berlin Heidelberg
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Frisendal, T. (2012). Understanding the Business. In: Design Thinking Business Analysis. Management for Professionals. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-32844-2_2
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DOI: https://doi.org/10.1007/978-3-642-32844-2_2
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