Abstract
This book is about a new validity-driven approach to business analysis. The approach uses design thinking and concept mapping, which work hand in hand to enable creative, new business concepts and processes. The focus is mostly on the business information side because that is where the long-lasting values of the business model(s) are kept.
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© 2012 Springer-Verlag Berlin Heidelberg
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Frisendal, T. (2012). Introduction. In: Design Thinking Business Analysis. Management for Professionals. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-32844-2_1
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DOI: https://doi.org/10.1007/978-3-642-32844-2_1
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Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-32843-5
Online ISBN: 978-3-642-32844-2
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