Abstract
In this chapter the system of contemporary art is defined. This chapter presents what economists call the production chain, namely a breakdown of the production process into phases or stages, involving individuals who play different roles, but who are connected within the same chain. Then the economic characteristics of artistic production are analyzed highlighting how marketing principles can provide explanations for more general questions like: why are some artists, of similar talent, more successful than others?
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Notes
- 1.
Domenico De Masi includes among the emerging needs intellectualization, aesthetics, subjectivity, emotions, and quality of life and culture. See http://www.domenicodemasi.it/paradigma/.
- 2.
A cluster can be defined as a group of economic operators and organizations whose competitive advantage is enhanced by the interrelationship and the bonds that develop between them. For further deepening the concept of cluster and effects on the competitiveness of a country see Porter (1990).
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Zorloni, A. (2013). The System of Contemporary Art. In: The Economics of Contemporary Art. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-32405-5_2
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