Abstract
In this paper, we build the model of two competing supply chains in the presence of customer returns. The competition exists on retail price and return price. We examine the optimal pricing and ordering strategy of two competing supply chains in the Bertrand-Nash equilibrium and Stackelberg equilibrium respectively, and then analyze the impact of return price on supply chains. We conclude that the optimal price, order quantity and profits in the Stackelberg equilibrium are affected more greatly by return price than that in the Bertrand-Nash equilibrium.
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Acknowledgments
This work is supported by the grant from National Natural Science Foundation of China (Project No. 71171049).
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© 2013 Springer-Verlag Berlin Heidelberg
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Liu, J., Wang, H. (2013). Analysis of the Impact of Return Price on Competing Supply Chains. In: Zhang, Z., Zhang, R., Zhang, J. (eds) LISS 2012. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-32054-5_26
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DOI: https://doi.org/10.1007/978-3-642-32054-5_26
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Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-32053-8
Online ISBN: 978-3-642-32054-5
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