The Designer Identity, Identity Evolution, and Implications on Design Practice

  • Lei Liu
  • Pamela HindsEmail author
Part of the Understanding Innovation book series (UNDINNO)


This chapter describes the preliminary results of a study of designer identity, including what a designer identity is, how it evolves as a result of ongoing work-related interactions, and how it may influence design work practice. In our ethnographic research, we closely observed 12 in-house designers as they did their work in a major Chinese communication technology company. We found that designers identified with the design occupation in different yet non-mutual-exclusive ways, and that the way in which designers identified themselves influenced their creative thinking, brainstorming processes, and interactions with clients.


Occupational Group Design Practice Design Work Industrial Designer Design Director 
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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  1. 1.Department of Management Science and EngineeringStanford UniversityStanfordUSA

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