Multi-criteria Evaluation of Target Market Policies Using Choquet Integral

  • Nihan Çetin Demirel
  • Betül Özkan
Conference paper
Part of the Communications in Computer and Information Science book series (CCIS, volume 300)


Determining on the target market policy is one of the important strategic decisions for companies. In this study we determine 4 different target market policies for a distributor company. The problem is dealt as a multi criteria decision making problem and it is solved using Choquet Integral which is one of the multi criteria decision making methods. In this study according to the firm’s characteristics; financial factors, risk, demand and environmental and social factors are determined as main criteria and under these main criteria 11 sub-criteria are identified.


Choquet integral Target market policies Fuzzy sets Multi-criteria 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • Nihan Çetin Demirel
    • 1
  • Betül Özkan
    • 1
  1. 1.Department of Industrial EngineeringYildiz Technical UniversityBesiktasTurkey

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