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Sex Differences in User Acceptance of Avatars

  • Leo Versteeg
  • Peter H. M. P. Roelofsma
Part of the Communications in Computer and Information Science book series (CCIS, volume 277)

Abstract

This presentation discusses some explorative observations on sex differences in user acceptance of Avatars. Elderly adults evaluated a male and a female avatar. Subjects were required to watch non verbal emotional and interactive expressions of these avatars. After the video the subjects were asked to which avatar they felt more connected and which avatar they would choose as their personal coach. Elderly men felt more connected to the woman coach and preferred the female coach and elderly women felt more connected to the male coach and preferred the male coach. The observations are discussed by differences in the perceived para-social relationship of the users with each of the avatars.

Keywords

Avatars Sex differences User acceptance Non verbal emotional expression Para-social Relations 

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References

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    Jin, S.A.: The effects of incorporating a virtual agent in a computer-aided test designed for stress management education: the mediating role of enjoyment. Computers in Human Behavior 26(3), 443–451 (2010)CrossRefGoogle Scholar
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    Thorson, K.S., Rodgers, S.: Relationships between blogs as ewom and interactivity, perceived interactivity, and parasocial interaction. Journal of Interactive Advertising 6(2), 34–44 (2006)Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • Leo Versteeg
    • 1
  • Peter H. M. P. Roelofsma
    • 1
  1. 1.Department of Social SciencesVUA UniversityAmsterdamThe Netherlands

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