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IT at a Crossroads: Driving the Transformation of IT Services Production Towards Cloud-Enabled Business Outcomes

A Path Towards Continued Relevance of Corporate IT in the Cloud Era: Driving More Rapid Innovation, Faster Time to Market, Higher Capital Efficiency and Differentiating Capabilities for the Business

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Zusammenfassung

Cloud computing brings about a truly historic transformation in how Information and Communications Technologies (ICT, often simply referred to as IT) services are produced and consumed. Cloud computing can directly drive better business outcomes for both producers and consumers of ICT. Yet Clouds also represent a fundamental shift in economic models, modes of operation and underlying technologies. This chapter focuses primarily on how cloud architectures, cloud technologies and enabling platforms drive better business outcomes for consumers. By consumer, we denote any internal or external customer consuming ICT services, whether in the enterprise or mass consumer market. By producer, we denote any internal or external entity producing ICT services, notably the IT function in large enterprises as well as external cloud service providers (CSPs).

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Notes

  1. 1.

    We are following the most widely accepted definition of Cloud, which has been established by the National Institute for Standardization and Technology (NIST). The NIST definition does not classify an enterprise’s own on-premise virtual infrastructure as Cloud, in particular due to the fixed capex involved which does not scale up or down with demand.

  2. 2.

    Analysts estimate that revenue from Amazon Web Services has reached the USD 1 billion mark in 2011.

  3. 3.

    There are also other, more conventional reasons why effective governance and coordination may be needed, such as to ensure optimal resource allocation. These reasons are not the subject of our discussion.

  4. 4.

    http://tools.ietf.org/html/draft-mahalingam-dutt-dcops-vxlan-00.

  5. 5.

    Expected to be shipped late 2012.

  6. 6.

    Despite the fact that Apple introduced the iPad in 4/2010, it sold more iPads than HP sold Desktops, laptops and tablets combined in Q4/2011.

  7. 7.

    Diverse in terms of specification, both hardware and software, capabilities, manufacturer and wireless plans.

  8. 8.

    These numbers are calculated starting from a well managed landscape.

  9. 9.

    IT Key Metrics Data 2012: Key Infrastructure Measures: End-User Computing Analysis: Current Year Published: 15 December 2011.

  10. 10.

    Note that the Citrix NetScaler offers more than federation.

  11. 11.

    Analysis by the German Frankfurt Goethe University on “About the increase of work density and shift in responsibility on to the employee”.

  12. 12.

    David Ricardo: On the Principles of Political Economy and Taxation.

  13. 13.

    2012 Global State of Information Security Survey by PricewaterhouseCoopers.

  14. 14.

    SPML = Service Provisioning Markup Language and SCIM = Simple Cloud Identity Management.

  15. 15.

    This is especially true in Europe.

  16. 16.

    Determining data value can be a complex process that includes juggling multiple parameters related to its, for example, intellectual property, business value, national security and the employee creating the data.

  17. 17.

    An approach that Google has been successfully using in their mailing service.

  18. 18.

    These terms originate in the world of telecommunications service providers.

Acknowledgments

The author wishes to thank the following for contribution and review: Olaf Schnapauff, Melih Yener, Thomas Weber and Mazin Yousif.

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Correspondence to Jürgen Urbanski .

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Urbanski, J. (2013). IT at a Crossroads: Driving the Transformation of IT Services Production Towards Cloud-Enabled Business Outcomes. In: Rickmann, H., Diefenbach, S., Brüning, K. (eds) IT-Outsourcing. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-31462-9_3

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  • DOI: https://doi.org/10.1007/978-3-642-31462-9_3

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  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-31461-2

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