Abstract
This paper studies how and to what extent social influence design principles can persuade people to participate in sharing their feedback. For this reason, a Twitter-based system was designed with persuasive software features of social influence at its core. The effects of recognition and competition features were tested in a pilot study in two computer rooms simultaneously. Their effects on the behavior of simulated airline travelers were compared. The main result of this study provides evidence of several positive effects, especially regarding the persuasive powers of recognition in a system’s design.
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Stibe, A., Oinas-Kukkonen, H. (2012). Comparative Analysis of Recognition and Competition as Features of Social Influence Using Twitter. In: Bang, M., Ragnemalm, E.L. (eds) Persuasive Technology. Design for Health and Safety. PERSUASIVE 2012. Lecture Notes in Computer Science, vol 7284. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-31037-9_26
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DOI: https://doi.org/10.1007/978-3-642-31037-9_26
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-31036-2
Online ISBN: 978-3-642-31037-9
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