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Understanding and Modeling Usage Decline in Social Networking Services

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Book cover 7th International Conference on Knowledge Management in Organizations: Service and Cloud Computing

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 172))

Abstract

In this paper, we propose a new research model that describes why users leave social network services. Multiple models and theories were proposed in the past that describe why users join in on innovation, become active users of new IT solutions and adopt technology. But no concise model has been established that explicitly focuses on why users withdraw from social network services – or web based technology in general. The goal of this paper is to develop, based on established theories of information systems research, a research model that provides a predictive set of rules for analyzing user withdrawal from social network services.

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Authors and Affiliations

  1. University of Innsbruck, Innsbruck, Austria

    Christian Sillaber, Joanna Chimiak-Opoka & Ruth Breu

Authors
  1. Christian Sillaber
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  2. Joanna Chimiak-Opoka
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  3. Ruth Breu
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Corresponding author

Correspondence to Christian Sillaber .

Editor information

Editors and Affiliations

  1. Staffordshire University, FCET, Stafford, ST18 OAD, United Kingdom

    Lorna Uden

  2. Department Computer Science and, Artificial Intelligence, Universidad Granada, C/ Periodista Daniel Saucedo Aranda s/n, Granada, 18071, Spain

    Francisco Herrera

  3. , Faculty of Computer Science, Pontificial University of Salamanca, C/Compañía 5, Salamanca, 37002, Spain

    Javier Bajo Pérez

  4. Department of Computing Science, and Control, Universidad Salamanca, Plaza de la Merced, s/n s/n, Salamanca, 37008, Spain

    Juan Manuel Corchado Rodríguez

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Sillaber, C., Chimiak-Opoka, J., Breu, R. (2013). Understanding and Modeling Usage Decline in Social Networking Services. In: Uden, L., Herrera, F., Bajo Pérez, J., Corchado Rodríguez, J. (eds) 7th International Conference on Knowledge Management in Organizations: Service and Cloud Computing. Advances in Intelligent Systems and Computing, vol 172. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-30867-3_34

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  • DOI: https://doi.org/10.1007/978-3-642-30867-3_34

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-30866-6

  • Online ISBN: 978-3-642-30867-3

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