Overseas Market Research

Learning Objectives

• 1. Efficient ways to induce potential customers to be interested in the students’ selected items based on their comparative advantages over competitive items in the target market;

• 2. Factors to be considered when attracting potential customers to the (assumed to be selected) items in the exporting market, compared with the factors to be considered in the domestic market where students’ (assumed) companies are well recognized by the customers;

• 3. Functions and importance of established international business networks, based on mutual reliance in conducting international trade particularly with newly developed items;

• 4. Strategies for the cultivation of new markets abroad, with an item which is newly developed and not yet commercialized in the domestic market compared with the case of existing products which have been successfully commercialized in the domestic market;