Abstract
The term “neuroleadership” is not new and neither is the idea of the brain driving human behaviour, interactions, personality and business interactions. This chapter therefore aims to summarise and outline some of the approaches that have been put forward over the years. We have chosen a number of protagonists who have specifically focused on the brain in business. We have not dealt with other names in the field, scientists and authors alike, that have focused on the brain in more general contexts as our purpose is to focus on the brain in specific business administration contexts.
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Notes
- 1.
See our discussion of job rotation in Chap. 5.3.2.
- 2.
“Neuro-Linguistic Programming: A Critical Appreciation for Managers and Developers” by Paul Tosey and Jane Mathison is an introduction and serious discussion of its tools and their scientific grounding.
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Ghadiri, A., Habermacher, A., Peters, T. (2012). Neuroscience in Business: Key Protagonists. In: Neuroleadership. Management for Professionals. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-30165-0_3
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DOI: https://doi.org/10.1007/978-3-642-30165-0_3
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