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Neuroleadership pp 17–53Cite as

Neuroscience for Business

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Part of the book series: Management for Professionals ((MANAGPROF))

Abstract

The brain and the neurosciences may be an unexplored field for many readers and so we aim in this chapter to jump into some of the specifics of the brain: to understand how it develops, how it functions and what this means for us. We will start with a very brief history of neuroscience before moving into the brain and its formation and functioning. We will then throw a spotlight on the technology that is driving the research before moving in to some specifics of brain functions that have a key impact on business and how we operate.

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Notes

  1. 1.

    http://bluebrain.epfl.ch/ Accessed 1 Nov 2012]

  2. 2.

    “Descartes’ Error” by Antonio Damasio is the now classic book showing that the rationality of Descartes was flawed and that emotions have much more relevance than we could possibly have assumed.

  3. 3.

    The free publication “Brain Facts” from the Society for Neuroscience is easy to read, understandable and informative giving the basics of the brain, its development and disorders.

  4. 4.

    Suzana Herculano-Houzel of the University of Rio de Janeira has put the actual figure at, on average, 86 billion neurons for a male brain.

  5. 5.

    Eric Kandel’s book “In Search of Memory” is a fascinating read documenting his life and the devleopment of neuroscience and his work after the Second World War.

  6. 6.

    There have been a number of books that have focused on gut feeling in recent years, the most popular being “Blink” by Malcolm Gladwell, 2005.

  7. 7.

    A more worrying side in corporate contexts is that the Harvard Business Review reported in 2006 that roughly half of managers do not trust their leaders—and 80 % of Americans do not trust corporate executives.

  8. 8.

    There has been a lot of work on rationalisation starting as far back as 1931 with Norman F. Meier’s now legendary rope trick. Nisbett’s 1977 paper “Telling more than we can know: Verbal reports on mental processes“ was a landmark paper and is still informative more than 40 years after being written.

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  1. Business Administration Bonn-Rhine-Sieg, University of Applied Sciences, Sankt Augustin, Germany

    Argang Ghadiri & Theo Peters

  2. ctp, corporate training programmes, Zuerich, Switzerland

    Andreas Habermacher

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Ghadiri, A., Habermacher, A., Peters, T. (2012). Neuroscience for Business. In: Neuroleadership. Management for Professionals. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-30165-0_2

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