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Strategies for Promoting Tourism Competitiveness Using a Hybrid MCDM Model

  • Conference paper
Intelligent Decision Technologies

Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 16))

Abstract

Numerous studies have focused on measuring tourism destination competitiveness (TDC). However, few studies have attempted to identify strategies for improving TDC, preventing decision makers from obtaining valuable cues for making accurate decisions to improve competitiveness. This study thus explores strategies for improving tourism competitiveness using a new hybrid MCDM model combined with DANP (DEMATEL-based ANP). An empirical case is presented to demonstrate the effectiveness of a new hybrid MCDM model combining DANP and VIKOR for evaluating tourism competitiveness to identify competitiveness gaps and explore strategies for improving tourism competitiveness based on the influential relation map. Decision makers should increase the priority of the cause criteria in advance, to successfully create a high TDC to achieve the aspired/desired levels.

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Author information

Authors and Affiliations

  1. Institute of Project Management, Kainan University, No. 1, Kainan Road, Luchu, Taoyuan, 338, Taiwan

    Kua-Hsin Peng & Gwo-Hshiung Tzeng

  2. Institute of Management of Technology, National Chiao Tung University, 1001 Ta-Hsueh Road, Hsinchu, 300, Taiwan

    Gwo-Hshiung Tzeng

Authors
  1. Kua-Hsin Peng
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  2. Gwo-Hshiung Tzeng
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Corresponding author

Correspondence to Kua-Hsin Peng .

Editor information

Editors and Affiliations

  1. Graduate School of Information,, Production & Systems (IPS), Waseda University, Hibikino 2-7, Kitakyushu, 808-0135, Japan

    Junzo Watada

  2. Graduate School of Information Science, Nagoya University, Furo-cho, Nagoya, 464-8601, Japan

    Toyohide Watanabe

  3. Sellinger School of Business and, Management, Loyola University Maryland, Charles Street 4501 N, Baltimore, 21210, USA

    Gloria Phillips-Wren

  4. KES International, PO Box 2115, Shoreham-by-Sea, BN43 9AF, United Kingdom

    Robert J. Howlett

  5. , School of Electrical and Information, University of South Australia, 5095, Adelaide, Australia

    Lakhmi C. Jain

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© 2012 Springer-Verlag Berlin Heidelberg

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Peng, KH., Tzeng, GH. (2012). Strategies for Promoting Tourism Competitiveness Using a Hybrid MCDM Model. In: Watada, J., Watanabe, T., Phillips-Wren, G., Howlett, R., Jain, L. (eds) Intelligent Decision Technologies. Smart Innovation, Systems and Technologies, vol 16. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-29920-9_12

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  • DOI: https://doi.org/10.1007/978-3-642-29920-9_12

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-29919-3

  • Online ISBN: 978-3-642-29920-9

  • eBook Packages: EngineeringEngineering (R0)

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