Abstract
The formats and access models of digital content are increasingly rich and diverse as the advancement of internet and mobile technologies. In this paper, utilizing a game theoretic model, we analyze the adoption and monetization models of heterogeneous content channels (mobile and website content). The pricing and advertising strategies of pay and advertisement-supported content under different channel and content ownership structures are examined. Furthermore, under asymmetric content ownership (only one of two channels own the content), popular monetary transfer contracts are realized to license the opponent channel. The impacts of market parameters (such as quality differentiation and online advertisement factors) on the development of business strategies are presented.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsPreview
Unable to display preview. Download preview PDF.
References
FeijUo, C., Maghiros, I., Abadie, F., GUmez-Barroso, J.E.L.: Exploring a heterogeneous and fragmented digital ecosystem: Mobile content. Telematics Informatics 26, 282–292 (2009)
Shapiro, C., Varian, H.R.: Information rules: a strategic guide to the network economy. Harvard Business Press, Boston (1999)
Simon, D., Kadiyali, V.: The effect of a magazine’s free digital content on its print circulation: Cannibalization or complementarity? Inform Econ. Policy 19, 344–361 (2007)
Feng, Y., Guo, Z., Chiang, W.K.: Optimal Digital Content Distribution Strategy in the Presence of the Consumer-to-Consumer Channel. J. Manage. Inform. Syst. 25, 241–270 (2009)
Gallaugher, J.M., Auger, P., BarNir, A.: Revenue streams and digital content providers: an empirical investigation. Inform. Manage. 38, 473–485 (2001)
Luo, S., Cakanyilirim, M.: Pricing and production games under revenue sharing and information updates. J. Revenue Pricing Manage. 4, 270–301 (2005)
van der Veen, J.A.A., Venugopal, V.: Using revenue sharing to create win–win in the video rental supply chain. J. Oper. Res. Society 56, 757–762 (2005)
Yue, X., Liu, J.: Demand forecast sharing in a dual-channel supply chain. Eur. J. Oper. Res. 174, 646–667 (2006)
Yao, Z., Leung, S.C.H., Lai, K.: The effectiveness of revenue-sharing contract to coordinate the price-setting newsvendor products’ supply chain. Int. J. Supply Chain Manage. 13, 263–271 (2008)
Linh, C.T., Hong, Y.: Channel coordination through a revenue sharing contract in a two-period newsboy problem. Eur. J. Oper. Res. 198, 822–829 (2009)
Pan, K., Lai, K., Leung, S.C.H., Xiao, D.: Revenue-sharing versus wholesale price mechanisms under different channel power structures. Eur. J. Oper. Res. 203, 532–538 (2010)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2012 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Li, YM., Fang, Y., Jin, BH. (2012). Analyzing Monetization Models for the Digital Content Services: Channel Ownership and Royalty Contracts. In: Shaw, M.J., Zhang, D., Yue, W.T. (eds) E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life. WEB 2011. Lecture Notes in Business Information Processing, vol 108. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-29873-8_18
Download citation
DOI: https://doi.org/10.1007/978-3-642-29873-8_18
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-29872-1
Online ISBN: 978-3-642-29873-8
eBook Packages: Computer ScienceComputer Science (R0)